Email marketing is one of the best ways to keep connected with your customers. If you are not emailing your customers, your competitors will be emailing them.
We recommend Constant Contact or Mail Chimp for email marketing. Constant Contact offers a free 60-day trial.
Email Marketing Benefits
- Email marketing helps you stay top-of-mind with your clients and potential clients.
- Helps you to organize and list your contacts.
- Offer your clients customized information and promotions.
- Helps you build relationships with your potential clients.
- Allows your clients to opt-in to receiving your communication instead of spamming clients and losing them.
- Helps you to easily create professional emails.
- Offers you tracking ability to be able to track which topics in your email were clicked.
- Maintain your contact list and track and fix bounced email accounts or invalid email addresses.
- You cannot depend only on Google, Facebook, or any other social media to keep you in touch with your clients, due to constantly changing rules and algorithms. Which makes your email list a gold mine. With a database of your clients, you will always have direct access to clients and sales.
Email Marketing Tips:
- Segment your list into categories, break categories down into specific products or services that person is currently getting from you, or have a category for if they are not yet a client. The point is each category of person should have a slightly different conversation.
- Be authentic in your email speech.
- Create client avatars, so that you write as if you are communicating with a specific person.
- The same email that you send out, can also double as a blog post.
- Always have a call to action in your email. There must be a purpose of this email, what action do you want the reader to make?
- Offer valuable information and sell. But don’t just sell.
- Show interest in your reader’s wants and needs, fears, and celebrations by your choice of topics.
- Keep email newsletters brief, as most people do not have time, offer valuable information.
Give us a call at 201 503 4037 for a free consultation and guide to setting up your new marketing email program.
Start using this marketing method in four easy steps:
- Start a free trial of an email marketing tool.
- Gather your existing clients’ names and email addresses and either import and upload the list OR manually add them to the email contact manager.
- Start crafting your first email, send the email, and track results.
- Rinse & repeat!